Tough Talk Radio Network had the honor of having Diane Helbig of Seize this Day Coaching on Tough Talk with Tony Gambone. You can Listen to the show Here. Diane graciously offered to be a guest blogger for us. Read below to learn about 3 types of people.
I am often asked how much information is too much to ‘give away.’ My answer? Give it all away. You could never give so much information away that no one would hire you. This is because there are 3 types of people.
The Do Nothing
These are the people who will read or hear what you have to say and do nothing with it. They either don’t believe it or really have no interest in making a change or solving a problem. These people will never hire you.
These are the people who will read or hear what you have to say and do it. They like to do things themselves. They’ll appreciate what you tell them but will not hire you because they like to tackle things on their own.
These are the people who will hire you. They will read or hear what you have to say, appreciate it, and want to hire you. These are the people who learn to trust you through the information you share. They realize your expertise and ability and they want YOU to help them.
So you see, the only group of people you need to be concerned with is #3. These are the only people who are going to hire you and they appreciate the information you share. They don’t want to do things on their own. They realize their time is best spent on what they do best and they should hire for all of the other things they need.
Copyright© 2014 Seize This Day Coaching
Seize This Day Coaching
We had the pleasure of having Kartika Anderson of My Blue is Blue as a guest on Life’s Issues with Lloyd Rosen. Kartika offers some insightful, educational and sometimes funny blogs on her page at MyBlueisBlue.com. Following is one that she graciously sent us to share with our listeners/readers. You can also listen to Kartikas interview with Lloyd Here. For more information on being a guest on any of our show please go to Tough Talk Radio Network hosted shows.
I was parking my Jeep on a short incline. Also, I wanted to be sure I was equidistant from each white strip on the pavement. Looking up and forward, my concentration was shattered. Off in the distance I saw a princess. Spotting princesses is almost as rare as mermaid sightings. I’ve seen a group of those too recently. However, it was just a picture so I didn’t get to talk to them. I threw my car into park and jumped out.
Now she was standing for others to see and comment on. Her dress was pale blue, flouncy. I could see the sparkles as I closed the distance between us. She had curly blonde hair, so cute. She didn’t have a wand or scepter or anything in her hands. Who was she? I can’t remember who wears blue.
Her mom was tucking her into the car, so I had to walk faster.” Hi there! Hi!”
Her mom turned toward me.
“I see you have a princess in your car”, I said.
“Oh, yes”, she said quietly. The princess poked her head out.
“Hi there!, I said to her. Which princess are you?”
She simply smiled.
I asked her mom, “Are you headed to a party?”
“No”, she said
“Oh, why so dressed up?”
“It’s ‘pick your fight day’. That’s all she was willing to wear.”
“Oh, how old is she?”
I turned from mom and bent down to speak to the little one inside the car again. “Well, I’m so glad to have met a beautiful princess today. Bye sweetie.”
She smiled a wide grin for me. As I walked to my apartment, I knew there was a lesson in this scenario. I couldn’t wait to get to my computer and start to comb it out.
Ladies, do you have a dress or suit that when you put it on you feel pretty and powerful? When you wear it do folks take notice of your energy? Are they drawn near? Do they fall under your spell for a few minutes?
When I used to feel down or weak, I’d put on my old college sweatshirt. It is an XL, grey, frayed sleeves thing. It wasn’t pretty however, when I put it on I would gain temporary strength and boldness. But I was kinda hiding in it.
It’s ratty and way too big for me now. I think I need to exchange it for a “princess gown”. I need something that presents the dreamer and optimist in me. (That’s what the princesses represented to me as a girl. Their stories ended happily, things worked out. I never really made the connection that a man was necessary for that to happen. Guess that’s because I was raised by a mom on her own.) I need something that allows my “magic” to sparkle. And it’s gotta fit properly!
Once we find our “gowns”, let’s wear them everyday. Let’s put up a fight when someone thinks we should take them off. Let’s recognize the sisterhood of those with “princess powers”.
Sometimes I lose focus. Sometimes I’m there but not there. Sometimes I take my eye off the ball and sometimes (hopefully not often times) I just get too distracted. I know when these symptoms are starting to overcome me because of how little is being accomplished in my day.
The biggest anti-pattern of my business focus is social media. Sometimes I just get lost in the (humongous) networking universe created through social media.
Don’t get me wrong, I respect my network and I’m always expanding it. In fact a humongous network is a good network!
However, my core business is consulting, coaching and training; not networking.
I’ve developed a reset process that I follow diligently when I find myself spinning out of control in networkland. A process that takes me back to my core business and the ownership and responsibility that goes with it. When I’m spinning out of control, spending too much time reading and responding to social media posts, it’s on me to refocus. It’s on me to step out of the box, take a few practice swings, do a little of my vintage pacing, maybe even a little shadow boxing and then begin executing my reset process.
First, I completely shut down electronically almost as if it’s 50 years ago. I might even hum something out of 1964 like twist and shout or maybe the name game or my boy lollipop, this diamond ring, love potion #9 or Downtown. Maybe even Goldfinger!
I step away from the machine and walk over to my white board. Standing there I write on the board the description, the features and the benefits of my business ; The VisionOp Group LLC. Then I spend some time looking at what I just wrote.
When I need to refocus, I use all my skills and attributes; my network of one. My network of one is what got me to where I am today. These same skills and attributes that I trust and lean on for direction; skills like self honesty, diverse appreciation, being humble (yes that’s a skill), listening and leveraging will now get me to refocus. It’s on me, not the opinions coming from networkland to make sure my eye stays on the ball.
I’m running and growing a business, a business that according to what I just wrote on the white board is a consulting, coaching and training company that enables individuals to make a difference in their lives and workplace even as one person. This is something I’m proud of. There’s no reason my attention, focus and respect should be anywhere else but my core business, especially during the workday while at work.
As I begin to refocus I aggressively assign myself a task; to make one thing about my business better. I also assign myself a deadline to complete this task by end of day.
When the going gets tough or whenever I lose focus, I summon my network of one to remind me that it’s not who I know but who I am that defines me!
This works every time. – Charliespeaking.com
Time management is one of the hardest concepts entrepreneurs have to grasp, especially when it means working from home. Many people find the transition from an office routine to the self-employed lifestyle confusing, because there are no rules. The only person holding you accountable to putting in a full day’s work is you, and the desire to procrastinate is ever-present.
I have been working from home for almost 30 years, so it is second nature to me. The key is to establish structure in both your day and your environment, so you can focus on work without distraction. By developing a few new habits, you will quickly get into a groove to run your business successfully, whether from the spare bedroom down the hall or the coffee shop down the street.
Act As If
First things first: You should get up every morning as if you had an office to go to outside your home. The key phrase here is as if. Live your life as if, and soon it will be. Be prepared and be professional. Now, I’m not saying you need to wear a suit or put on heels and stylish accessories before taking on the day’s projects. I’m saying you have to be ready to get in a professional mode.
Even though you may not physically see your clients and prospects, they can tell when you are play working. (What is play working? It’s when you pretend you are working—you play like you have a job—but you’re just doing busy work and nothing productive is happening.) With the introduction of Skype, Zoom and Google Plus, you never know when a client will ask you to get on a video call. Wouldn’t that be great if you look like you rolled out of bed?
I will be the first to admit that I love my “sweats” days. Although my brand is Selling in a Skirt, when I have a big work project I need to get done, I stay in my sweats all day, throw on a baseball cap, and hunker down in my home office for hours at a time. Those are the most productive days for me. Writing my books took place on many of those days. But, there is a difference between “sweats” days during the week and those on the weekend. During the week, I still don’t have to leave the house, but at least I’ve put on some light makeup and run a brush through my hair. I may have no intention of being seen in public, but that doesn’t mean a client or prospect won’t decide to ring me up for a Google Hangout. Always be prepared to put your best face forward, even on the fly.
Read more about Time Management in my new book Famous Isn’t Enough!
To read more great stuff from Judy Hoberman go to GrowthIsOptional.com
The Choke Point
By Seth Godin
Sooner or later, all big public media companies go in search of a choke point, the place where they can find a leg up in terms of attention and monetization.
FACEBOOK said to you and to everyone else: Build your content here on our site, and we’ll make it easy for you to effortlessly share it with your friends and their friends and their friends. Over time, of course, the clutter leads to less sharing, and now you can pay them to promote your work to the very people who used to bump into it for free. They have control of a scarce resource (attention) and they’re building a business around it.
LINKEDIN approached many bloggers over the last year and asked them to contribute original posts on their site. In exchange, they’d direct lots of their readers to the content. Of course, it’s not hard to see how soon it will become an isolated garden, a platform they own and can charge a toll on. They have control of a scarce resource (attention) and they’re building a business around it.
GOOGLE cancelled their RSS reader because RSS is a free, unchokable service, one that’s hard to put a toll on. On the other hand, when you build on their platform, you become part of their ecosystem, a click away from all sorts of revenue. They have control of a scarce resource (attention) and they’re building a business around it.
Worth noting that GMAIL has figured out (acting, it seems, on behalf of users) how to use tabs to differentiate between “primary” emails and “promotions.” If you’re used to getting this blog by email, odds are you haven’t seen it in awhile, because even though it’s not a promotion, even though you signed up for it, by default, it’s in your promotions tab (easy to fix, by the way, just drag one of the emails to the primary folder). While this tabbing default probably saves you from emails that are actually promotions, it also provides Gmail with a choke point for the future, because the person who controls which tab an email arrives in is powerful indeed.
I could go on about other companies and other platforms, but you get the idea.
Again and again, we see that if you’re not the customer, you’re the product. “Free” usually means, “you’re not in charge.” The race continues to be one for attention.
Tim Wu’s book on the history of this process is a must-read for anyone who makes media.
If you are an entrepreneur or small business owner and you have not considered offering workshops you may be overlooking a powerful marketing tool.
Offering educational workshops addressing a prevalent problem in your niche which are pain points for your client base will identify you as an expert in your field and make you the “go to” person. All of this just for providing a valuable service that can impact the lives of those you serve.
Here are a few suggestions you can use to create, market and facilitate your next workshop:
Setting the tone
Have you ever been to a boring, agonizing or tedious workshop? To avoid these pitfalls make your workshop fun, engaging and entertaining.
For example, at the beginning of any workshop, warm up your attendees so they are receptive to your message. Share a personal story or client story that paints a picture of how the information in this workshop eliminated or reduced the pain point.
Connect with the audience
Get the participants involved even more by encouraging them to reflect on, discuss and experience what they are gaining. This is a critical step for long term retention. Knowing they will have an opportunity to reflect on their experiences and learn how to apply what they have learned will keep them coming back.
Market for maximum capacity
Creating an interesting workshop is the first step but it will only be successful if it is well attended. Using basic marketing strategies to fill your workshop will not only give you a higher attendance rate, greater client conversion but also repeat customers.
Create a plan
Be more targeted with your marketing strategy by creating a well thought out campaign. Instead of sending out a single email to a hodge podge of contacts or posting fliers and running miscellaneous ads, focus your efforts toward a specific market. This will allow you to customize your workshop to their needs by speaking their language.
Start marketing the event early and touch your prospects numerous times in advance. Offer them free or value-added products and services about a topic related to the workshop. For example, you could offer an article, report or ebook in conjunction with their registration. The key is to send several messages giving yoru prospects more opportunities to get to know you, like what you are doing and trust that you will deliver if they invest in your workshop.
In today’s market we are all bombarded with media overload. To create a marketing message that will “rise above the noise” so you will be seen and heard and capture the attention of your market your offer must be compelling. Adding special offers with incentives, deadlines or bonuses will insure a higher response rate.
Make an impact
When facilitating a workshop the focus should be all about the learner. Facilitation is not about being the “sage on the stage” but about being simply the “guide on the other side”. An effective facilitator creates a setting where discussion, interaction and learning can take place.
Prior to the workshop, visit with some of the attendees as they arrive to hear why they came and some of their specific challenges. Addressing these during your workshop will make your information even more relevant.
You may have been very well prepared and your delivery may have been spot on…according to you however it is crucial to request feedback from your audience. Taking feedback into consideration will help you to hone your presentation and become more in demand as an expert.
Apply these tips to create your next workshop will allow you to leverage this marketing tool to grow your business simply by sharing your knowledge with your target market.
We all know that chaos can hit at any time whether we’re prepared or not. Last year, Hurricane Sandy left her mark with an unprecedented show of fury. Storms make me think of how chaos can strike at any time. When it comes to our careers it can hit without warning but more times than not there is usually some inkling of an impending change.
A few examples of change:
- Your crazy boss resigns without warning and suddenly the old familiar chaos gives way to something new and maybe not better. New leadership may bring in their team and where does that leave you?
- You or your spouse has been asked to either relocate or lose your job.
- Your company may be sold and an entirely new management team is being brought in to evaluate you, clean house and reorganize.
- Technology is changing and the job that you’ve mastered is either being eliminated or outsourced.
There is a new book by Howard Stevenson, a Harvard professor, where he discusses these changes as “inflection points”. An inflection point “is a moment in time when structures are removed and rules are suspended.” Stevenson feels that these types of situations are a time to reflect inwardly, decide what you want and act on it. He’s right. Honestly, as difficult as it may be, we need to fully understand that change will come our way and we need to prepare in order to be able to embrace an inflection point. It’s time to humbly and honestly assess our strengths and weaknesses. So what do you do, where do you begin? Especially if you’ve been on auto pilot with your career/job.
Preparing for the Storm | Mental Preparation:
- Do I Like What I Do?| The first question you need to ask is “Do I like what I do?” This is regardless of whether you’re working or not. Do you like how you spend your day? Most times we get so tied up in our day-to-day chaos that we rarely take the time to take a breath and lift our heads up out of the foxhole
- If yes, are you aware of what is happening in your town, company, the country with your career? Make sure you’re in the loop with LinkedIn or Meetups in your area. See what directions others are going in and then see if it’s a fit, if not, forge your own path. If you’re young, speak with those that are more experienced. If you’re experienced be sure to talk to the new generation to keep you fresh and up-to-date.
- If no, it’s time to start figuring out what you want, now! What do you want your day to look like? Get a small notebook and write it down. Visualize for a few minutes a day. This is just the beginning. Like it or not the life you have is the one you created why not create it thoughtfully and not just recreate the chaos you may have grown up with? Change always begins by first just thinking about what you do and don’t want in your life.
If you decide that you need to make a change, there are so many tools available now for all different income levels. You may need to look a bit but you will find someone who has overcome the situation you are in.
- Internet Radio | On “Corporate Talk with Charlie and Eva” Charlie and I discuss many different topics and have a number of different guests all relating to some aspect of career life. Replays are available if you miss the scheduled time. Internet radio is free. You can check the “podcast” section of my website or go to www.blogtalkradio.com/tough talkradionetwork or www.hayhouseradio.comlook at what the different hosts have to offer and listen.
- Books| There are many low priced ebooks that can be searched on Amazon or Barnes and Noble. Just search on the topic you’re interested in. Don’t over think it, just look for what appeals to you even if it’s only the cover art.
- Get a coach, counselor or therapist| Sure I can do sit ups and jumping jacks in my living room but without the camaraderie or instructor yelling at me to get moving, I simply won’t do it. That’s why I pay for Boot Camp. Over the years, I’ve had many therapists, counselors and coaches. Some have only lasted a few sessions but many have lasted for years because they help me stay on track without me having to bug my family and friends. It’s not that I’m clueless but I like to expand my thinking and see what others are doing. This has allowed me to have a very diverse and interesting life and it’s still changing. We all can use an educated, objective opinion! Network | If you think of networking as connecting with people, it’s not nearly as intimidating. Look at LinkedIn, Meetup, see what groups appeal to you and make a commitment to keep in the loop to see what’s new. Even a few hours a month is better than not doing anything.
- My website contains names and reviews of books you may find helpful, blog posts, and replays of “Corporate Talk”. Take a look at what is offered and see if it appeals to you.
- Ask around and get a referral, you’ll be surprised how many people you know have worked with a therapist or coach.
- Online Resources | LinkedIn and Facebook when used wisely have a ton of information and can be a good place to start. Although it can be overwhelming, the volume means that sites are vying for your business. This means a lot of free content. This can at least get you started.
Change is inevitable and even though we can’t predict when it will come we can be more proactive in preparing for it!
This week I read an article written by Eric T. Wagner and published by Forbes. This article is so important to people who are or want to be entrepreneurs. I decide that my article will be a truncated version of Eric’s article. You will find a link at the end of the article for you to access the complete article and reach out to Eric.
1.) Have a Unique Perspective on Risk
This one seems like a no-brainer. What other segment of society is willing to step out with crazy ideas like entrepreneurs? But here is the deal for those of you on the fence — get your tail off it. According to the report, “a majority of entrepreneurs indicate they believe entrepreneurs are born — not made”.
2.) Instill Passion in Great Teams
Speaking with Venture Capitalist Paul Jones the other day — he told me the leading cause of high impact entrepreneurial failure is due to team dysfunction and breakdown.
3.) Demonstrate Resilience and Rapid Recovery
Tenacious as a bull-dog — rock star entrepreneurs simply don’t give up. Yes — they get things wrong from time to time. And yes — they get knocked on their rear once in awhile. But guess what? They get up and try, try again. Most times in a new direction.
4.) Embrace Innovation
Hurling through space at the speed of 67,000 miles per hour. Can you imagine it? Yes — that’s us here on planet earth as we fly around the sun.
Now take the break neck pace of technology and knowledge advancement we’re experiencing in our current time. Dare I say it’s whipping along at the same ridiculous speed. Which means you better build a culture of innovation into your business lest you get run over from behind.
5.) Focus on Core Competencies
Basically, the best entrepreneurs become laser focused on the things they do best and outsource the rest. Perfectly rational — but you’d be surprised at the number of entrepreneurs who miss this part. You simply cannot be all things to all people — and you should never try. So nail down those things you and your team really excel at and focus on those.
6.) Pursue Expansion
“Just keep swimming… just keep swimming.” – Dory
Yes — the best entrepreneurs keep swimming. They keep pursuing innovation and they keep growing their companies. And not necessarily in the “grow or die” mantra. Smart, strategic growth and expansion.
7.) The Right Capital At The Right Time
No question capital is a biggie among both startups and the best entrepreneurs in America. It certainly ranks at the top as the biggest “pain in the you know what” I’ve heard from aspiring and startup entrepreneurs.
8.) Preserve What’s Been Built
Although this is a nugget from some power hitting entrepreneurs — not sure I am fully buying into it. Yes — there is no question you want to “cling to what is good — and abhor what is evil”; or in other words; work towards preserving all the wonderful things you have built into your company. But the trouble is what hides under the rug during your preservation mode. Call it “complacency”.
You can read the full article at http://www.forbes.com/sites/ericwagner/2012/11/15/8-winning-strategies-from-the-top-entrepreneurs-in-america/
We all know that to be able to build a successful business, we must take action. The question is … What Action?
Before we take action we need to know where we want to take our business. Hmmm … sounds a lot like I have to go through the dreaded goal setting exercise that has never makes me any money! Well you’re half right! Most goal setting exercises don’t make you any money because they are more philosophical than actionable. I have found a way to set goals that is simple and actionable.
Set SMART goals; Specific, Measurable, Achievable, Relevant, and Time-based. This system can be used for long term goals, short term goals, as well as daily goals. Let’s take a look at how to use the SMART system. By the way, this system does not cost you a dime.
1 year SMART GOAL
Step one – SPECIFIC: $200,000 in revenues
Step two – MEASURABLE: Yes
Step three – ACHIEVABLE: Yes, this 25% higher than last year
Step four – RELEVANT: Yes, this fits into my long term wealth building
Step five – TIME-BASED: Yes, 1 year
1 month SMART GOAL
Step one – SPECIFIC: $16,666 in revenues
Step two – MEASURABLE: Yes
Step three – ACHIEVABLE: Yes,
Step four – RELEVANT: Yes, this fits into my one year goal
Step five – TIME-BASED: Yes, 1 month (20 days)
Daily SMART GOAL
Step one – SPECIFIC: $833 in revenues
Step two – MEASURABLE: Yes
Step three – ACHIEVABLE: Yes
Step four – RELEVANT: Yes, this fits my 1 month goal
Step five – TIME-BASED: Yes, daily
Here is how you chart your actionable items. In my business I know I must reach out and touch 10 new people every day to generate $833 per day.
Step one – SPECIFIC: 40 phone calls or 15 in-person visits
Step two – MEASURABLE: Yes
Step three – ACHIEVABLE: Yes, if I block the time and make it priority number one
Step four – RELEVANT: Yes and absolutely must be done
Step five – TIME-BASED: Yes, TODAY
Have fun and get excited! You will accomplish your goals and make your dreams come true.
By Dirk Cummins
Just like anything in life, there are many struggles that we have to deal with in a home based business, especially in the beginning. The challenges of dealing with the unexpected and dealing with the things that are outside of your control sometimes get the best of us as human beings. However, establishing a few boundaries will get you started on the right path.
Here are a few things to consider if you are thinking about running your business out of your home.
Establish a routine.
More often than not, the main problem of working from home is procrastination. There are simply too many distractions lying about. Since you do not have a work schedule, you will have to come up with one yourself. Only by implementing a work schedule can you lessen procrastination and thus improve productivity from home. When the time for work comes, the brain can quickly shift into gear and you will feel more inclined to work. Do this everyday and you have yourself a classic work routine where everything that needs to be done is done as second nature.
Tell friends and family that you are on work mode.
Working from home is a relatively new phenomenon that some people still fail to grasp. As such, some friends and family tend to downplay the seriousness of your work. “You are not even in an office” as they often quip. Unfortunately, this does not distractions from friends and family which is bad when you are trying to catch up on a deadline. When this happens, it is best to make them aware that you are working and cannot afford to be distracted. Explain to them that you are not free just because you are at home.
Set-up a home office or a separate space for work.
Working out of your bedroom or in front of the TV is no good especially if you want to be productive. As such, you want to devote a separate space for work to make a distinction between work and play. As much as possible, find a quiet space in your home where there will not be so much distraction. Get all the hardware you need and put it in one convenient place for quick and easy access. Having a home office is best but any spot where you can work quietly is good enough.
Take frequent and short breaks.
Just like working in the office, working at home also requires short breaks in between. Be sure to at least close your eyes for at least five minutes every hour. This reduces the strain caused by staring at the computer all day. You can also try walking around to stretch your legs a bit. Grab a quick snack to help replenish your energy and keep your mind sharp and active. You can even lie down for a while to get your bearing straight. Just be careful not to doze off completely!
Do not burn yourself out.
At the extreme end of procrastination is working your self too hard. Just because you can work 12 to 14 hours in a day does not mean you should. It may be tempting to “do tomorrow’s work today for a free day after” but it must be avoided. Over time, the quality of your work begins to deteriorate resulting in poor results. Working long hours is only bad for productivity. So do yourself a favor and take a break every now and then. Work within your capabilities and avoid overstretching yourself.
Working for yourself and officing out of your home adds challenges however it also provides flexibility that can improve the quality of your life. Find others who have more experience working from home that can provide insight, tips and ideas so working from home works for the entire family.